Selling vertically differentiated products under one channel or two? : a quality segmentation model for differentiated distribution channels
Junwu Chai, Wei Yan, Youwei Li, Mark Palmer and Qilin Huang
| Year of publication: |
2020
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|---|---|
| Authors: | Chai, Junwu ; Yan, Wei ; Li, Youwei ; Palmer, Mark ; Huang, Qilin |
| Published in: |
Journal of the Operational Research Society. - London : Taylor and Francis, ISSN 1476-9360, ZDB-ID 2007775-0. - Vol. 71.2020, 8, p. 1180-1198
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| Subject: | channel policy | game theory | Manufacturing/marketing interface | quality segmentation | Vertriebsweg | Distribution channel | Spieltheorie | Game theory | Produktqualität | Product quality | Produktdifferenzierung | Product differentiation | Marktsegmentierung | Market segmentation | Duopol | Duopoly |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/01605682.2019.1605469 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012264551