Selling vertically differentiated products under one channel or two? : a quality segmentation model for differentiated distribution channels
Year of publication: |
2020
|
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Authors: | Chai, Junwu ; Yan, Wei ; Li, Youwei ; Palmer, Mark ; Huang, Qilin |
Published in: |
Journal of the Operational Research Society. - London : Taylor and Francis, ISSN 1476-9360, ZDB-ID 2007775-0. - Vol. 71.2020, 8, p. 1180-1198
|
Subject: | channel policy | game theory | Manufacturing/marketing interface | quality segmentation | Vertriebsweg | Distribution channel | Produktdifferenzierung | Product differentiation | Produktqualität | Product quality | Spieltheorie | Game theory | Marktsegmentierung | Market segmentation | Qualitätsmanagement | Quality management | Duopol | Duopoly |
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