Selling vertically differentiated products under one roof or two? : a signaling model of a retailer's roof policies
Year of publication: |
2014
|
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Authors: | Zhang, Xubing ; Cao, Yong |
Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 90.2014, 4, p. 538-551
|
Subject: | Roof policy | Signaling | Retailing | Assortment | Einzelhandel | Retail trade | Signalling | Theorie | Theory | Sortiment | Retail assortment | Produktdifferenzierung | Product differentiation |
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