Selling whiteness? : a critical review of the literature on marketing and racism
Year of publication: |
February 2018
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Authors: | Davis, Judy Foster |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 34.2018, 1/2, p. 134-177
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Subject: | Critical marketing | gender | race and subculture | marketing history | new media | advertising | marketing management | marketing and racism | Ethnische Diskriminierung | Ethnic discrimination | Marketingtheorie | Marketing theory | Marketingmanagement | Marketing management | Werbung | Advertising | Marketing | Online-Marketing | Internet marketing |
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