Selling with technology : understanding the resistance to mobile sales assistant use in retailing
Year of publication: |
September 2016
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Authors: | Spreer, Philipp ; Rauschnabel, Philipp A. |
Published in: |
The journal of personal selling & sales management : JPSSM. - Philadelphia, PA : Taylor & Francis Group, LLC, ISSN 0885-3134, ZDB-ID 901152-3. - Vol. 36.2016, 3, p. 240-263
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Subject: | mobile sales assistants | tablets | adoption barriers | technology acceptance | technology resistance | technology-assisted selling | salespeople | retail | Einzelhandel | Retail trade | Verkauf | Selling | Verkaufspersonal | Salespeople | Innovationsakzeptanz | Innovation adoption | Innovationsdiffusion | Innovation diffusion | Mobilkommunikation | Mobile communications | Konsumentenverhalten | Consumer behaviour | Verkaufsförderung | Sales promotion |
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