Selling with technology : understanding the resistance to mobile sales assistant use in retailing
Philipp Spreer and Philipp A. Rauschnabel
| Year of publication: |
September 2016
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|---|---|
| Authors: | Spreer, Philipp ; Rauschnabel, Philipp A. |
| Published in: |
The journal of personal selling & sales management : JPSSM. - Philadelphia, PA : Taylor & Francis Group, LLC, ISSN 0885-3134, ZDB-ID 901152-3. - Vol. 36.2016, 3, p. 240-263
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| Subject: | mobile sales assistants | tablets | adoption barriers | technology acceptance | technology resistance | technology-assisted selling | salespeople | retail | Verkaufspersonal | Salespeople | Verkauf | Selling | Einzelhandel | Retail trade | Innovationsakzeptanz | Innovation adoption | Konsumentenverhalten | Consumer behaviour | Innovationsdiffusion | Innovation diffusion | Mobilkommunikation | Mobile communications | Verkaufsförderung | Sales promotion |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08853134.2016.1208100 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011565542