Seminar on "The Marketing of Financial Services in a Competitive Environment : the Contribution of Marketing Research", Monte-Carlo (Monaco), 24th-26th January 1979
| Alternative title: | The marketing of financial services in a competitive environment |
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| Year of publication: |
1979
|
| Institutions: | Esomar (contributor) ; Seminar on "The Marketing of Financial Services in a Competitive Environment-The Contribution of Marketing Research (contributor) |
| Publisher: |
Amsterdam : Esomar |
| Subject: | Bank | Unternehmungsfinanzierungsunternehmung | Marktforschung | Versicherung | Market research | Finanzdienstleistung | Financial services |
| Extent: | IV, 131 S graph. Darst 23 cm |
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| Conferences: | Seminar on "The Marketing of Financial Services in a Competitive Environment-The Contribution of Marketing Research" ; (Monte Carlo) : 1979.01.24-26 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 92-831-0056-6 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001413951