Senior marketers' insights into the challenges of social media implementation in large organisations : assessing generic and electronic orientation models as potential solutions
Michael Valos; Michael Jay Polonsky; Felix Mavondo; John Lipscomb
| Year of publication: |
2015
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|---|---|
| Authors: | Valos, Michael ; Polonsky, Michael J. ; Mavondo, Felix ; Lipscomb, John |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 31.2015, 7/8, p. 713-746
|
| Subject: | social media | implementation | market orientation | entrepreneurial orientation | e-marketing orientation | Social Web | Social web | Marketingmanagement | Marketing management | Online-Marketing | Internet marketing | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011309061