Sensation Transference from Product Labels : Influences on Customer Willingness-to-Pay
Year of publication: |
[2021]
|
---|---|
Authors: | Duhan, Dale F. ; Rinaldo, Shannon B. |
Publisher: |
[S.l.] : SSRN |
Subject: | Schweden | Sweden | Zahlungsbereitschaftsanalyse | Willingness to pay | Konsumentenverhalten | Consumer behaviour | Umweltzeichen | Eco-label | Warenkennzeichnung | Product labelling |
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