Sensory Branding : Grundlagen multisensualer Markenführung
Paul Steiner ; mit Geleitworten von ao. Univ.-Prof. Dr. Dr. Roman Brandtweiner und Dr. Karsten Kilian
| Year of publication: |
[2017] ; 2., überarbeitete Auflage
|
|---|---|
| Authors: | Steiner, Paul |
| Other Persons: | Brandtweiner, Roman (foreword) ; Kilian, Karsten (foreword) |
| Institutions: | Springer Fachmedien Wiesbaden (publisher) |
| Publisher: |
Wiesbaden : Springer Gabler |
| Subject: | Wahrnehmung | Perception | Markenführung | Brand management | Erfolgsfaktor | Success factor | Theorie | Theory | Markenrecht | Trademark law | Kfz-Industrie | Automotive industry | Deutschland | Germany | Markenpolitik | Sinne |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] ; Description [springer.com] |
| Extent: | XXVI, 387 Seiten Illustrationen 21 cm x 14.8 cm, 537 g |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 978-3-658-16419-5 ; 3-658-16419-0 ; 978-3-658-16420-1 |
| Other identifiers: | 10.1007/978-3-658-16420-1 [DOI] |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011570441