Sensory measurements of taste : aiming to visualize sensory differences in taste perception by consumers : an experiential fNIRS approach
Year of publication: |
2023
|
---|---|
Authors: | Laves, Konstanze ; Mehlhose, Clara Marie ; Risius, Antje |
Published in: |
Journal of international food & agribusiness marketing. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1528-6983, ZDB-ID 2091244-4. - Vol. 35.2023, 5, p. 582-602
|
Subject: | Cortical activation | fNIRS | hedonic taste analysis | prefrontal cortex | Konsumentenverhalten | Consumer behaviour | Wahrnehmung | Perception | Messung | Measurement | Hedonischer Preisindex | Hedonic price index |
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