Sentiment analysis in marketing : from fundamentals to state-of-the-art
Andreas Karasenko
| Year of publication: |
2025
|
|---|---|
| Authors: | Karasenko, Andreas |
| Published in: |
Marketing : ZFP ; journal of research and management. - München : Beck, ISSN 0344-1369, ZDB-ID 717348-9. - Vol. 47.2025, 1, p. 45-66
|
| Subject: | Marketing | Emotion | Personalisierung | Personalization | Sprachverarbeitung | Speech processing | Maschinelles Lernen | Machine learning |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015357476