Sentimental value and gift giving : givers' fears of getting it wrong prevents them from getting it right
Year of publication: |
October 2017
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Authors: | Givi, Julian ; Galak, Jeff |
Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 27.2017, 4, p. 473-479
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Subject: | Gift-giving | Self-other decision making | Uncertainty | Sentimental value | Geschenk | Gifts | Emotion | Theorie | Theory | Konsumentenverhalten | Consumer behaviour | Entscheidung | Decision | Risiko | Risk |
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