Separate or Integrate? Assessing the Impact of Separation Between Product and Service Business on Service Performance in Product Manufacturing Firms
| Year of publication: |
2012
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|---|---|
| Authors: | Oliva, Rogelio ; Gebauer, Heiko ; Brann, Jeremy M. |
| Published in: |
Journal of business-to-business marketing. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1051-712X, ZDB-ID 11217790. - Vol. 19.2012, 4 (1.10.), p. 309-334
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