Separating Financial From Commercial Customer Churn: A Modeling Step Towards Resolving The Conflict Between The Sales And Credit Department
Year of publication: |
2007-08
|
---|---|
Authors: | BUREZ, J. ; POEL, D. VAN DEN |
Institutions: | Faculteit Economie en Bedrijfskunde, Universiteit Gent |
Subject: | Customer Intelligence | analytical customer relationship management (aCRM) | customer churn | attrition research | commercial churn | financial churn | credit risk | out-of-period validation |
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