Separating the long and short-term effects of advertising repetition on brand name awareness
Year of publication: |
1994
|
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Authors: | Vanhuele, Marc |
Institutions: | Chambre de commerce et d'industrie de Paris (contributor) |
Publisher: |
Paris [u.a.] : Chambre de Commerce et d'Industrie de Paris |
Subject: | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Werbewirkung | Advertising effects | Werbeplanung | Advertising planning | Werbepsychologie | Psychology of advertising | USA | United States | Markenführung | Brand management |
Extent: | 30, 4 S. graph. Darst |
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Series: | Les cahiers de recherche / HEC Paris. - Jouy-en-Josas, ZDB-ID 2394841-3. - Vol. 529 |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Arbeitspapier ; Working Paper |
Language: | English |
ISBN: | 2-85418-529-3 |
Source: | ECONIS - Online Catalogue of the ZBW |
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