Sequence matters : the interaction effect of scarcity appeals and exposure sequences
Sujin Kim and So young Lee
| Year of publication: |
2023
|
|---|---|
| Authors: | Kim, Sujin ; Lee, SoYoung |
| Subject: | E-commerce | exclusive advertising | scarcity appeal | sequence | cart abandonment | Electronic Commerce | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising | Werbepsychologie | Psychology of advertising |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/13527266.2022.2141297 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014529314