Sequential entry with brand loyalty caused by consumer learning-by-using
Jean Gabszewicz, Lynne Pepall and Jacques-François Thisse
| Year of publication: |
1992
|
|---|---|
| Authors: | Gabszewicz, Jean Jaskold |
| Other Persons: | Pepall, Lynne (contributor) ; Thisse, Jacques-François (contributor) |
| Published in: |
The journal of industrial economics. - Oxford : Wiley-Blackwell, ISSN 0022-1821, ZDB-ID 218160-5. - Vol. 40.1992, 4, p. 397-416
|
| Subject: | Markteintritt | Market entry | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001133482