Sequential framework for analyzing mobile click-through decision in online travel agency with user digital footprints
Hongming Gao, Di Deng, Hongwei Liu, Zhouyang Liang
| Year of publication: |
2024
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|---|---|
| Authors: | Gao, Hongming ; Deng, Di ; Liu, Hongwei ; Liang, Zhouyang |
| Published in: |
Information technology & tourism. - New York, NY [u.a.] : Cognizant Communication, ISSN 1943-4294, ZDB-ID 2099258-0. - Vol. 26.2024, 4, p. 679-709
|
| Subject: | Bayesian inference | Click-through | Digital footprints | Online travel agent | Search engine marketing | Sequential framework | Tourism | Reisevermittler | Travel agency | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Electronic Commerce | E-commerce | Suchmaschine | Search engine | Tourismus |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s40558-024-00294-z [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015187125