Sequential pricing of multiple products : leveraging revealed preferences of retail customers online and with auto-ID technologies
Year of publication: |
2013
|
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Authors: | Aloysius, John ; Deck, Cary A. ; Farmer, Amy |
Published in: |
Information systems research : ISR. - Catonsville, MD : INFORMS, ISSN 1047-7047, ZDB-ID 1081934-4. - Vol. 24.2013, 2, p. 372-393
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Subject: | electronic commerce | RFID | electronic markets and auctions | online shopping carts | sequential pricing | price discrimination | mixed bundling | complements/substitutes | correlated product values | analytical modeling | Online-Handel | Online retailing | Electronic Commerce | E-commerce | Preisdifferenzierung | Price discrimination | Konsumentenverhalten | Consumer behaviour | Preismanagement | Pricing strategy | Theorie | Theory | Einzelhandel | Retail trade | Leistungsbündel | Bundling strategy | Auktion | Auction |
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