Sequential sampling models of choice: Some recent advances
| Year of publication: |
2008
|
|---|---|
| Authors: | Otter, Thomas ; Johnson, Joe ; Rieskamp, Jörg ; Allenby, Greg ; Brazell, Jeff ; Diederich, Adele ; Hutchinson, J. ; MacEachern, Steven ; Ruan, Shiling ; Townsend, Jim |
| Published in: |
Marketing Letters. - Springer. - Vol. 19.2008, 3, p. 255-267
|
| Publisher: |
Springer |
| Subject: | Luce’s Axiom | Choice models | Diffusion models | Race models | Human information processing | Response time | Optimal decision making | Likelihood based inference |
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