Service alliances between unequals : the apple does not fall far from the better tree
Jeroen F.J. Bleijerveld (Department of Marketing, Small Enterprises, ABN AMRO Bank, Amsterdam, the Netherlands), Dwayne D. Gremler (Department of Marketing, College of Business, Bowling Green State University, Bowling Green, Ohio, USA), and Jos G.A.M. Lemmink (Department of Marketing, School of Business and Economics, Maastricht University, Maastricht, the Netherlands)
| Year of publication: |
2015
|
|---|---|
| Authors: | Bleijerveld, Jeroen F. J. ; Gremler, Dwayne D. ; Lemmink, Jos |
| Published in: |
Journal of service management. - Bingley : Emerald, ISSN 1757-5818, ZDB-ID 2491767-9. - Vol. 26.2015, 5, p. 807-822
|
| Subject: | Branding | Consumer behaviour | Alliances | Education | Value | Customer services | Konsumentenverhalten | Strategische Allianz | Strategic alliance | Markenführung | Brand management | Kundenservice | Customer service | Apfel | Apple |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JOSM-06-2015-0183 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011503593