Service branding
Amy L. Ostrom, Dawn Iacobucci, and Felicia N. Morgan
| Year of publication: |
2005
|
|---|---|
| Authors: | Ostrom, Amy L. ; Iacobucci, Dawn ; Morgan, Felicia N. |
| Published in: |
Kellogg on branding : the marketing faculty of the Kellogg School of Management. - Hoboken, N.J. : Wiley, ISBN 0-471-69016-3. - 2005, p. 186-200
|
| Subject: | Markenführung | Brand management | Dienstleistungsmarketing | Services marketing | Dienstleistungssektor | Service industry | Konsumentenverhalten | Consumer behaviour | Dienstleistung | Services | Dienstleistungsqualität | Service quality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003285391