Service design for digital servitization : facilitating manufacturers' advanced services value proposition design in the context of Industry 4.0
Year of publication: |
2023
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Authors: | Iriarte, Ion ; Hoveskog, Maya ; Hien Nguyen Ngoc ; Legarda, Iker ; Uranga, Maitane ; Nazabal, Maite ; Atxa, Ariane |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 110.2023, p. 96-116
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Subject: | Digital servitization | Service design | Advanced services | Value proposition design | Industry 4.0 | Produktgestaltung | Product design | Dienstleistungsqualität | Service quality | Industrie | Manufacturing industries | Dienstleistungssektor | Service industry | Digitalisierung | Digitization | Betriebliche Wertschöpfung | Value creation | Dienstleistungsinnovation | Service innovation | Leistungsbündel | Bundling strategy | Unternehmensdienstleistung | Business services |
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