Service-dominant logic and customer engagement based value proposition framework in peer-to-peer accommodation : a two-study approach
Md Ashaduzzaman, Park Thaichon, Scott Weaven, Charles Jebarajakirthy, Mitchell Ross, Haroon Iqbal Maseeh, Imranul Hoque
| Year of publication: |
2024
|
|---|---|
| Authors: | Ashaduzzaman, Md ; Thaichon, Park ; Weaven, Scott ; Jebarajakirthy, Charles ; Ross, Mitchell ; Maseeh, Haroon Iqbal ; Hoque, Imranul |
| Subject: | Service-Dominant Logic | Service-dominant logic | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value | Betriebliche Wertschöpfung | Value creation |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/cb.2399 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015117064