Service-dominant logic and supply chain management : a systematic literature review
Year of publication: |
2017
|
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Authors: | Ceren, Altuntaş Vural |
Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 32.2017, 8, p. 1109-1124
|
Subject: | Value co-creation | Servitization | Business-to-business marketing | Marketing-supply chain interface | Lieferkette | Supply chain | Service-Dominant Logic | Service-dominant logic | B-to-B-Marketing | Lieferantenmanagement | Supplier relationship management | Betriebliche Wertschöpfung | Value creation | Kundenintegration | Customer integration | Bibliometrie | Bibliometrics | Leistungsbündel | Bundling strategy |
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