Service-dominant logic and the business model concept: toward a conceptual integration
Year of publication: |
2014
|
---|---|
Authors: | Clauß, Thomas ; Laudien, Sven M. ; Daxböck, Birgit |
Published in: |
International journal of entrepreneurship and innovation management. - Milton Keynes : Inderscience Enterpr, ISSN 1368-275X, ZDB-ID 2054331-1. - Vol. 18.2014, 4, p. 266-288
|
Subject: | service-dominant logic | SDL | service orientation | customer integration | service transition | value co-creation | business models | transaction content | transaction structure | transaction governance | Service-Dominant Logic | Service-dominant logic | Geschäftsmodell | Business model | Betriebliche Wertschöpfung | Value creation | Kundenintegration | Customer integration | Beziehungsmarketing | Relationship marketing | Marketingtheorie | Marketing theory |
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