Service dominant logic : implications at the marketing/entrepreneurship interface
Chickery J. Kasouf; Jenny Darroch; Claes M. Hultman; Morgan P. Miles
| Year of publication: |
2008
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|---|---|
| Authors: | Kasouf, Chickery J. ; Darroch, Jenny ; Hultman, Claes M. ; Miles, Morgan P. |
| Published in: |
Journal of research in marketing and entrepreneurship : JRME. - Bingley : Emerald, ISSN 1471-5201, ZDB-ID 2516633-5. - Vol. 10.2008, 1, p. 57-69
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| Subject: | Entrepreneurship | Entrepreneurship approach | Marketingtheorie | Marketing theory | Unternehmensgründung | Business start-up | Marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003949109