Service dominant logic in practice : applying online customer communities and personas for the creation of service innovations
Year of publication: |
2016
|
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Authors: | Schäfer, Adrienne ; Klammer, Julia |
Published in: |
Management. - Koper : University of Primorska Press, ISSN 1854-4231, ZDB-ID 2430440-2. - Vol. 11.2016, 3, p. 255-264
|
Subject: | personas | online customer communities | value-in-context | co-creation | service innovation | Kundenintegration | Customer integration | Dienstleistung | Services | Beziehungsmarketing | Relationship marketing | Social Web | Social web | Innovation | Online-Handel | Online retailing | Innovationsmanagement | Innovation management | Dienstleistungsinnovation | Service innovation |
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