Service elimination decision-making: The identification of financial services as candidates for elimination
| Year of publication: |
2004
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|---|---|
| Authors: | Argouslidis, Paraskevas C. ; Mclean, Fiona |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 38.2004, 11-12, p. 1355-1381
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