Service fascination : gaining competitive advantage through experiential self-service systems
Christian Zagele
| Year of publication: |
[2016]
|
|---|---|
| Authors: | Zagel, Christian |
| Publisher: |
Wiesbaden : Springer Gabler |
| Subject: | Einzelhandel | Retail trade | Selbstbedienung | Self-service | Beziehungsmarketing | Relationship marketing | Benutzerschnittstelle | User interface | Textileinzelhandel | Einkaufsorientierung | Erlebniskauf | Informationstechnik | Mehrgleisiger Vertrieb |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXI, 338 Seiten Illustrationen |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift |
| Language: | English |
| Thesis: | Dissertation, Friedrich-Alexander-Universität Erlangen-Nürnberg, 2015 |
| ISBN: | 978-3-658-11672-9 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011417735