Service industry alchemy : a symphony of digital innovations in customer engagement
Shikha Bhagat, Rashmi Rai, K. Lakshmypriya, Sunita Kumar
| Year of publication: |
2024
|
|---|---|
| Authors: | Bhagat, Shikha ; Rai, Rashmi ; Lakshmypriya, K. ; Kumar, Sunita |
| Published in: |
Future of customer engagement through marketing intelligence. - Hershey PA : IGI Global, ISBN 979-8-3693-2367-0. - 2024, p. 161-183
|
| Subject: | Innovation | Digitalisierung | Digitization | Künstliche Intelligenz | Artificial intelligence | Internet der Dinge | Internet of things | Beziehungsmarketing | Relationship marketing | Dienstleistungssektor | Service industry | Bibliometrie | Bibliometrics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4018/979-8-3693-2367-0.ch008 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015207025