Service innovation and customer co-development
| Year of publication: |
2010
|
|---|---|
| Authors: | Edvardsson, Bo ; Gustafsson, Anders ; Kristensson, Per ; Witell, Lars |
| Published in: |
Handbook of service science ; [Vol. 1]. - New York, NY : Springer, ISBN 1-4419-1627-X. - 2010, p. 561-577
|
| Subject: | Dienstleistung | Services | Innovation | Dienstleistungsinnovation | Service innovation | Forschungskooperation | Research collaboration | Beziehungsmarketing | Relationship marketing |
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