Service innovation capability for enhancing marketing performance : an SDL perspectives
Year of publication: |
2020
|
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Authors: | Heng, Lie ; Ferdinand, Augusty Tae ; Afifah, Nur ; Ramadania, Ramadania |
Published in: |
Verslas : teorija ir praktika : Vilniaus Gedimino Technikos Universiteto mokslo žurnalas. - Vilnius : [Verlag nicht ermittelbar], ISSN 1822-4202, ZDB-ID 2404327-8. - Vol. 21.2020, 2, p. 623-632
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Subject: | customer orientation | customer-centric strategy | service innovation capability | marketing performance | service-dominant logic | Indonesia | Beziehungsmarketing | Relationship marketing | Service-Dominant Logic | Service-dominant logic | Innovationsmanagement | Innovation management | Indonesien | Produktentwicklung | New product development | Marketingmanagement | Marketing management | Ressourcenorientierter Ansatz | Resource-based view | Dienstleistung | Services | Innovation | Kundenintegration | Customer integration | Dienstleistungssektor | Service industry | Performance-Messung | Performance measurement |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.3846/btp.2020.12163 [DOI] hdl:10419/248061 [Handle] |
Classification: | M31 - Marketing ; D46 - Value Theory ; D83 - Search, Learning, Information and Knowledge ; L25 - Firm Size and Performance |
Source: | ECONIS - Online Catalogue of the ZBW |
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