Service integration in omnichannel retailing and its impact on customer experience
Sara Quach, Mojtaba Barari, Dann Vit Moudrý, Ken Quach
| Year of publication: |
2022
|
|---|---|
| Authors: | Quach, Sara ; Barari, Mojtaba ; Moudrý, Dann Vit ; Quach, Ken |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 65.2022, p. 1-9
|
| Subject: | Customer experience | Flow theory | Hyperbolic discounting theory | Omnichannel | Retailing | Service integration | Multikanalvertrieb | Multichannel strategy | Beziehungsmarketing | Relationship marketing | Einzelhandel | Retail trade | Kundenanalyse | Customer analysis | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Dienstleistungsqualität | Service quality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2020.102267 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013169715