Service-logic innovations: how to innovate customers, not products
Stefan Michel; Stephen W. Brown; Andrew S. Gallan
| Year of publication: |
2008
|
|---|---|
| Authors: | Michel, Stefan ; Brown, Stephen Walter ; Gallan, Andrew S. |
| Published in: |
California management review. - Thousand Oaks, CA : Sage Publishing on behalf of The University of California Press, ISSN 0008-1256, ZDB-ID 222930-4. - Vol. 50.2007/08, 3, p. 49-65
|
| Subject: | Unternehmensdienstleistung | Business services | Innovationsmanagement | Innovation management | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003733779