Service management and marketing principles : competing in the service economy

Jay Kandampully and David J. Solnet

Acknowledgements. Introduction 1. The Service Economy 2. Management and Marketing Challenges in the Service Economy 3. Management Implications for Service Supply and Demand 4. Understanding Service Quality 5. Customer Centricity in Practice 6. Translating Service Vision to Action 7. Managing Customer Experience and Service Failures 8. Crafting a Culture for Service Excellence 9. Leveraging Technology 10. Fostering Service Innovation. Index.

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Year of publication:	2024
Authors:	Kandampully, Jay ; Solnet, David
Publisher:	London : Routledge
Subject:	Dienstleistungsmanagement \| Service management \| Dienstleistungsmarketing \| Services marketing \| Dienstleistungsqualität \| Service quality \| Dienstleistungsinnovation \| Service innovation \| Dienstleistungsgesellschaft \| Service economy

Extent:	1 online resource (xii, 234 pages).
Type of publication:	Book / Working Paper
Language:	English
ISBN:	978-1-003-47037-3 ; 1-003-47037-8 ; 978-1-040-02578-9 ; 1-040-02578-1 ; 978-1-040-02577-2 ; 1-040-02577-3 ; 978-1-032-74965-5 ; 978-1-032-60370-4
Other identifiers:	10.4324/9781003470373 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10015068637