Service marketing analysis of movies as unique service-products
Year of publication: |
2020
|
---|---|
Authors: | Ádám, Horváth ; Balázs, Gyenge |
Published in: |
SocioEconomic challenges : SEC. - Hamburg, Germany : Academic Research and Publishing UG (AR&P), ISSN 2520-6214, ZDB-ID 2910440-3. - Vol. 4.2020, 2 (16.6.), p. 44-55
|
Subject: | movie consumption | service marketing | consumer behavior | cultural marketing | Konsumentenverhalten | Consumer behaviour | Filmwirtschaft | Film industry | Dienstleistungsmarketing | Services marketing | Kino | Movie theatre |
-
Advertising in the environment of movies : a literature study
Ádám, Horváth, (2019)
-
Independent cinema in the digital age : is digital transformation the only way to survival?
Sadlowska, Karolina Maria, (2019)
-
Díaz Soloaga, Paloma, (2023)
- More ...
-
Movie induced tourism and its effects on settlements, a literature study
Ágnes, Urbánné Treutz, (2018)
-
Advertising in the environment of movies : a literature study
Ádám, Horváth, (2019)
- More ...