Service marketing strategies for small and medium enterprises : emerging research and opportunities

Muhammad Sabbir Rahman (North South University, Bangladesh), Mahmud Habib Zaman (North South University, Bangladesh), Md Afnan Hossain (North South University, Bangladesh)

"This book addresses the growing importance of services and in recognition of unique challenges faced by small and medium enterprises service marketing managers to gain insights and a level playing field thereby attaining sustainability. It also focuses on the knowledge required to implement service strategies to gain competitive advantages"--

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Year of publication:	[2019]
Authors:	Muhammad Sabbir Rahman ; Zaman, Mahmud Habib ; Hossain, Md Afnan
Publisher:	Hershey, PA : IGI Global
Subject:	Dienstleistungsmarketing \| Services marketing \| KMU-Marketing \| SME marketing \| Bangladesch \| Bangladesh
Description of contents:	Table of Contents [gbv.de]

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Extent:	xiv, 171 Seiten Illustrationen
Series:	Advances in business strategy and competitive advantage (ABSCA) book series Research insights
Type of publication:	Book / Working Paper
Language:	English
ISBN:	978-1-5225-7891-8 ; 978-1-5225-7892-5
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10011908140