Service marketing theory : a critical appraisal
Jerker Nilsson
| Year of publication: |
1990
|
|---|---|
| Authors: | Nilsson, Jerker |
| Published in: |
Marketing: Polish - Danish perspectives. - Łódź : Wydawn. Uniw. Łódz.. - 1990, p. 37-47
|
| Subject: | Dienstleistungsmarketing | Services marketing | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001310869