Service, people and cutomer orientation : a capability view to CRM and sustainable competitive advantage
Year of publication: |
June 2018
|
---|---|
Authors: | Bhat, Suhail Ahmad ; Darzi, Mushtaq Ahmad |
Published in: |
Vision : the journal of business perspective. - Gurgaon, ISSN 0972-2629, ZDB-ID 2436323-6. - Vol. 22.2018, 2, p. 163-173
|
Subject: | Customer Orientation | Service Capability | Personnel Capability | CRM Capability | Sustainable Competitive Advantage | Beziehungsmarketing | Relationship marketing | Wettbewerbsvorteil | Competitive advantage | Dynamische Kompetenzen | Dynamic capabilities | Capability-Ansatz | Capability approach | Ressourcenorientierter Ansatz | Resource-based view | Marketingmanagement | Marketing management | Strategisches Management | Strategic management |
-
Altahrawi, Mujahed Hani Ali, (2023)
-
Influence of functional conflicts on marketing capability in channel relationships
Tang, Thuong Phat, (2017)
-
Gnizy, Itzhak, (2019)
- More ...
-
Darzi, Mushtaq Ahmad, (2018)
-
Antecedents of tourist loyalty to tourist destinations: a mediated-moderation study
Bhat, Suhail Ahmad, (2018)
-
Sustainable business model in B2C online retailing : an Indian consumer perspective
Bhat, Suhail Ahmad, (2020)
- More ...