Service quality and attitudinal loyalty : the mediating effect of delight on retail banking relationships
Year of publication: |
2019
|
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Authors: | Coetzee, Alex ; Coetzee, Johan |
Published in: |
Global business & economics review. - Olney, Bucks : Inderscience Enterprises, ISSN 1097-4954, ZDB-ID 2054200-8. - Vol. 21.2018, 1, p. 120-138
|
Subject: | customer delight | mediation | attitudinal loyalty | South Africa | relationship banking | structural equation modelling | partial least squares | PLS | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality | Konsumentenverhalten | Consumer behaviour | Südafrika | Strukturgleichungsmodell | Structural equation model | Privatkundengeschäft | Personal banking | Partielle kleinste Quadrate | Partial least squares | Kundenzufriedenheit | Customer satisfaction | Bank |
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