Service quality, customer satisfaction and loyalty in the freight forwarding industry : the moderating role of animosity and CRM
Year of publication: |
2024
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Authors: | Balaji, K.E. ; Yoganandan, G. ; Vasan, M. |
Published in: |
International journal of business innovation and research : IJBIR. - Genève [u.a.] : Inderscience Enterprises, ISSN 1751-0260, ZDB-ID 2436046-6. - Vol. 35.2024, 5, p. 1-29
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Subject: | CRM | customer animosity | customer loyalty | customer relationship management | customer satisfaction | freight forwarders | logistics service quality | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsqualität | Service quality | Konsumentenverhalten | Consumer behaviour | Logistikunternehmen | Logistics provider | Transportgewerbe | Freight transport industry |
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