Service quality dimensions and superior customer perceived value in retail banks : an empirical study on Mexican consumers
Jorge Vera; Andrea Trujillo
| Year of publication: |
2013
|
|---|---|
| Authors: | Vera, Jorge ; Trujillo, Andrea |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 20.2013, 6, p. 579-586
|
| Subject: | Service quality | Service performance | Superior customer perceived value | Retail bank | Customer satisfaction | Brand loyalty | Dienstleistungsqualität | Kundenzufriedenheit | Privatkundengeschäft | Personal banking | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010128298