Service quality variability and termination behavior
S. Sriram; Pradeep K. Chintagunta; Puneet Manchanda
| Year of publication: |
2015
|
|---|---|
| Authors: | Sriram, S. ; Chintagunta, Pradeep K. ; Manchanda, Puneet |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 61.2015, 11, p. 2739-2759
|
| Subject: | marketing | service quality | economics | econometrics | dynamic programming | applications | customer retention | Dienstleistungsqualität | Service quality | Konsumentenverhalten | Consumer behaviour | Kundenbindung | Customer retention | Beziehungsmarketing | Relationship marketing | Ökonometrie | Econometrics | Lernprozess | Learning process |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011409162