SERVICE QUALITY, VISITOR SATISFACTION AND BEHAVIOURAL INTENTIONS: PILOT STUDY AT A MUSEUM IN MALAYSIA
Year of publication: |
2010
|
---|---|
Authors: | Mey, Lau Pei ; Mohamed, Badaruddin |
Published in: |
Journal of Global Business and Economics. - Vol. 1.2010, 1, p. 226-240
|
Subject: | service quality | satisfaction | behavioural intentions | museum |
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