Service systems : a broadened framework and research agenda on value propositions, engagement, and service experience
Year of publication: |
2015
|
---|---|
Authors: | Chandler, Jennifer D. ; Lusch, Robert F. |
Published in: |
Journal of service research : JSR. - Thousand Oaks, CA : SAGE Publications, ISSN 1094-6705, ZDB-ID 1490069-5. - Vol. 18.2015, 1, p. 6-22
|
Subject: | value propositions | engagement | service experience | service systems | service-dominant logic | Service-Dominant Logic | Service-dominant logic | Dienstleistung | Services | Dienstleistungsqualität | Service quality | Dienstleistungsmarketing | Services marketing | Beziehungsmarketing | Relationship marketing | Dienstleistungsmanagement | Service management | Betriebliche Wertschöpfung | Value creation |
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