Services marketing : a managerial approach
Rebekah Bennett ... ed. by Janet R. McColl-Kennedy
| Year of publication: |
2003
|
|---|---|
| Other Persons: | McColl-Kennedy, Janet R. (contributor) ; Bennett, Rebekah (contributor) |
| Publisher: |
Brisbane : Wiley |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIX, 604 S. ;: Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-470-80068-2 |
| Source: |
Persistent link: https://www.econbiz.de/10004525115