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Buyer-seller fit in the beauty service industry : the role of gender and relational factors
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Oyo Hotel's expansion spree : too much, too fast?
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The country-of-origin effect in the services marketing field : a systematic review and directions for future research
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The bottom line : marketing and firm performance
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Selling and sales management
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Altruism and hedonism : a review and discussion of recent findings in the marketing and consumer behavior literature
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