Services marketing : integrating customer focus across the firm
Valarie A. Zeithaml; Mary Jo Bitner
| Year of publication: |
2003 ; 3. ed
|
|---|---|
| Authors: | Zeithaml, Valarie A. ; Bitner, Mary Jo |
| Publisher: |
Boston, Mass. [u.a.] : McGraw-Hill/Irwin |
| Subject: | Dienstleistungsmarketing | Services marketing | Dienstleistung | Marketing |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [loc.gov] ; Description [loc.gov] |
| Extent: | XX, 668 S Ill., graph. Darst 26 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Bibliografie ; Lehrbuch ; Textbook |
| Language: | English |
| Notes: | Includes index Previous ed.: 2000 |
| ISBN: | 0-07-119914-4 ; 0-07-247142-5 |
| Classification: | Unternehmensführung ; Dienstleistungen: Allgemeines |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001678929