Services marketing : integrating customer focus across the firm
Year of publication: |
2009 ; 5. ed.
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Authors: | Zeithaml, Valarie A. ; Bitner, Mary Jo ; Gremler, Dwayne D. |
Publisher: |
Boston [u.a.] : McGraw-Hill Irwin |
Subject: | Dienstleistung | Marketing | Service industries | Customer services |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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Gustafsson, Anders, (2003)
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Price, Bill, (2008)
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Take their breath away : how imaginative service creates devoted customers
Bell, Chip R., (2009)
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Technology's impact on the gaps model of service quality
Bitner, Mary Jo, (2010)
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Services marketing : integrating customer focus across the firm
Zeithaml, Valarie A., (2006)
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Services marketing : integrating customer focus across the firm
Zeithaml, Valarie A., (2017)
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