Services marketing : managing the service value chain
Manfred Bruhn and Dominik Georgi
| Year of publication: |
2006
|
|---|---|
| Authors: | Bruhn, Manfred ; Georgi, Dominik |
| Publisher: |
Harlow [u.a.] : FT, Prentice Hall Financial Times |
| Subject: | Service industries | Marketing | Customer services | Dienstleistungssektor | Kundenmanagement | Dienstleistung | Management | Unternehmen | Logistik |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXVI, 478 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-273-68157-5 ; 978-0-27368-157-1 |
| Source: |
Persistent link: https://www.econbiz.de/10004845888